Media Monitors, America’s leading radio spot monitoring service has opened for business in London with a promise to provide radio stations, advertisers and agencies in the UK accurate same-day online monitoring reports.
Media Monitors, is the leader in radio spot monitoring (which is MRC accredited in the United States), Newspaper Ad Tracking, and provides sales and marketing tools for broadcast TV, cable, media research firms and advertising agencies.
Philippe Generali, President and CEO of Media Monitors stated: „We are excited about the launch of Media Monitors in the UK. Unlike in the US, four out of five spots in London radio come from a national agency. Media Monitors will provide the local sales staff with competitive information not available in the market presently. We look forward to seeing the way the broadcasters, agencies and clients use the information to boost sales in the UK.”
Launching first in London (before eventually rolling out to major media markets across the British Isles) Media Monitors has been testing its systems and gathering pre-launch data for several months. The UK service will also include song data for every station monitored. The UK office will also utilize the expertise of Georgie Greenland as the new Media Monitors training and support specialist for the region.